Sunday, June 6, 2021

Two Costly Self-Marketing Blunders some PAs don’t realize

 


As a former co-interviewer, for various employers, I’ve noticed how some qualified job-seekers don’t get it when it comes to presenting themselves professionally to the world during their job hunting process—they are either oblivious or uncaring about their cyberspace presence on any prospective employer’s perceptions. Some PAs even detrimentally downplay two simple but huge elements about their personal identifying information. Many industry experts would quickly point out these glanced overt omissions can have significant ramifications; mostly negatively that is. So herein, are these two offending background items easily seen when their professional credentials are been reviewed. They will be briefly highlighted & discussed. 


1. A listed Unprofessional E-mail Address:


Today’s people e-mail addresses run the whole spectrum, you name it, from normal appearing & sounding to the ridiculous and offensive to the politically  incorrect. It’s probably alright to be creative & unique in showing your personality, but only if you if you’re employed in the media industry. Therefore, you don’t want your e-mail to showcase you as immature, and certainly not unprofessional. Sadly, for many this is their “Achille’s heel”, as many HR folks would attest in a heartbeat. This should not be a laughing matter, especially when something so apparently trivial can cast you in a negative light by hindering your career climb.  


2. An unflattering Cyberspace Photograph:


“Creepy”, ”unprofessional”, and/or “too seductive/sexy”, are often times the deciding factor for the rejection as HR folks quickly point out. One can see these one word descriptors are not exactly confidence builders. This is one of those instances in which you need to tone down a bit the excessive energy that people like to capture in those irreverent spontaneous moments in their lives. Instead, you need a good conservative professional looking head-shot. The goal here is to be deliberatively professionally appearing, conservative and not too over-the-top. Suffice it to say, go for the “banker” or “librarian look” instead of the Madonna look 


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