For all the accolades
the PA profession receives from time to time in the print media, we, for all practical purposes still
remain an enigma in many circles. And one can see this paradox very easily when
we are misperceived or mischaracterized by the various media outlets; including
reporters, writers, all disparaging us and referring about us with incorrect or
very outdated information. So the question becomes this: why are PAs so
misunderstood by everyone else including physicians? As a PA myself, I will try
to explain these contributing factors objectively, however, it will become
clear that these explanations are based on my experiences and observations
acquired and developed over the past 30 years. Nevertheless, I will attempt to
be objective & as factual as possible when dissecting this subject matter
into its respective root causes listed below.
1.
A
New Profession—As a profession, we
just celebrated our 54th anniversary this year. As a result, one can
see that our “recentness” unlike
other more established occupational fields such as medicine, nursing or
engineering that ours is so new in the workforce that it can easily lead to
misperceptions, or even gross mischaracterizations. Unfortunately, this becomes
part of this problem when all the stakeholders are unaware or unfamiliar with
who we truly are as a professional group.
3. A Silent Profession—Collectively,
we have become a timid, non-assertive group of healthcare professionals. In one
hand we’re professionally insecure,
while on the other, as a community we have a sense of professional complacency.
We seem to see ourselves as “I am just
the PA”, this acquired an difficult to discard self-abnegation mindset
makes us look powerless. It’s very obvious this psychological chain that bind
us does nothing to help or advance our agenda, particularly when so many other
kindred allied health professions are feeling emboldened and empowered in advancing
their agenda even if it ruffles others along the way.
4. Non-partnered Profession--
Symbiotic business relationships are very much needed if not a must. Nothing
could be more detrimental than isolation or detachment from a business
perspective. We have witnessed the meteoric ascension of the nursing profession
(namely NPs) because of the open business community support. It has been very
noticeable how these strategic business alliances have advanced their agenda
and boosted their marketplace confidence. Three examples of this can be seen
with their recent partnership with The
AARP and their longtime associations with Johnson and Johnson, The
Robert Johnson Foundation (a provider of corporate financial support of various
nursing research projects throughout the years). This is one area where we
have failed to pursue aggressively and miserably.
5. A Disrespectful Media— Sure we have all seen the titles: “PAs the hottest career” or “Fast track to a
profitable career”, on the covers of
Forbes or US News magazines. But these are not the articles I’m
referring to because they seek to provide a quick road map for thousands of
graduating High Schoolers or college grads seeking potential objective
information to aid them when making a final career choice.
I’m referring to the articles where PAs are bashed to the nth
degree by insecure virulent physicians
or others trying to dissuade our significant industry contributions under the
patient-safety rhetoric. This activity is inexcusable whether is mockingly done
or the blatant inconsistent reporting which never ceases to amaze me. This
media liberty taken upon themselves should be stopped because these negative
descriptors of our profession does us a great disservice. How you may ask? When
you hear, read these inaccurate pieces it becomes clear no fact checking has
taken place. By showing a lack of basic understanding of our profession it does
more harm to our name by delegitimizing our name or devaluing our credibility.
Especially when our training, qualifications are questioned or minimized to the
lay public. Sadly, with so much technology and availability it still boils down
to ignorance and lack to exercise responsible reporting in my view.
6. Brandless Profession-- It
continues to astound me to this date that we lack a strong professional
identity (a distinctive brand). Thus, is it any wonder why so many stakeholders
don’t get who we are or what we exactly do? How can they? Basically, the onus
is on us—no one else, if we expect people to know our “brand” then we will need
and could use some more name recognition but only if our leaders/community
pursues a wide systematic marketing campaign across the country. Raising
PA-awareness for all practicing PAs across all communities will bring us to the
XXI-st century and create a connection with others who we work with—something
so much needed, we’re not “doctors-wanna-be”
or “glorified scut monkeys”. Let it be known that we’re accomplished
professionals in our own rights (period). We no longer should be viewed as a
subservient profession, we ought to stamp out this seemingly never-ending need
to clarify or justify our industry role.
In sum & simply
said, we need to be more vigilant, more active (engaging) with the world if we
expect to be respected, recognized, appreciated and ultimately understood. The
days of “I’m just a PA” should be
over. Instead, we should be epitomizing/practicing the essence of this quote: “Change isn’t made by asking permission, but
rather asking for forgiveness-- later” (Seth Godin, author of Tribes: We need
you to lead us). Thus, misunderstanding
of our profession would be much less…I would think.
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