Two Costly Self-Marketing Blunders some PAs don’t realize

 

As a former co-interviewer, for various employers, I’ve noticed how some qualified job-seekers don’t get it when it comes to presenting themselves professionally to the world during their job hunting process—they are either oblivious or uncaring about their cyberspace presence on any prospective employer’s perceptions. Some PAs even detrimentally downplay two simple but huge elements about their personal identifying information. Many industry experts would quickly point out these glanced overt omissions can have significant ramifications; mostly negatively that is. So herein, are these two offending background items easily seen when their professional credentials are been reviewed. They will be briefly highlighted & discussed. 

1. A listed Unprofessional E-mail Address:

Today’s people e-mail addresses run the whole spectrum, you name it, from normal appearing & sounding to the ridiculous and offensive to the politically  incorrect. It’s probably alright to be creative & unique in showing your personality, but only if you if you’re employed in the media industry. Therefore, you don’t want your e-mail to showcase you as immature, and certainly not unprofessional. Sadly, for many this is their “Achille’s heel”, as many HR folks would attest in a heartbeat. This should not be a laughing matter, especially when something so apparently trivial can cast you in a negative light by hindering your career climb.  

2. An unflattering Cyberspace Photograph:

“Creepy”, ”unprofessional”, and/or “too seductive/sexy”, are often times the deciding factor for the rejection as HR folks quickly point out. One can see these one word descriptors are not exactly confidence builders. This is one of those instances in which you need to tone down a bit the excessive energy that people like to capture in those irreverent spontaneous moments in their lives. Instead, you need a good conservative professional looking head-shot. The goal here is to be deliberatively professionally appearing, conservative and not too over-the-top. Suffice it to say, go for the “banker” or “librarian look” instead of the Madonna look 

Physician Assistants in Name Only: Questionable PAs? II

Through the years I have worked with many accomplished PAs’. But not because I was privy to their resumes or CVs, but more because of the plurality of their titles and/or professional designations listed in their business cards or heavily embroidered after their names in their lab coats. You know…those folks like John Doe, CCRN, PT, R.Ph.,MSW, RT and finally PA-C. Some of them were great, and even flawless clinicians operating at the top of their game or so they thought when dealing with other people. 

But @ a closer look ( to me ) they had an “Achille’s Heel”; one that robbed them of professional respect among the eyes of other medical professionals. Sadly, at a basic level they failed to set themselves apart, meaning to separate their professional identification and/or consciousness from the unfocused “noise” all those other professional titles &/or designations created on the mind of others, including patients too amd their families. 

In other words, by showcasing their “PA-C” after a long list of other tittles they created this wondering feeling in so many others minds (including mine ) such as, have they “transitioned” or better yet, become “acclimated” to their new profession? Do they still need to showcase their accomplishments so heavily? If so, please use the right medium then-- list them in the resume! At least in that way they don't come across as "narcissistic" clinicians.

I get it; many PAs were ( are career ) changers & after all is natural to feel emotionally attached to a prior career, and even remain connected to it to some extent. But, if you asked this author if you want to be respected and taken seriously in your new profession then you must avoid sub-branding yourself unconsciously to the rest of the world. Basically, the way I see it, professional branding is based on singularity of  professional identity. In other words, as to how you perceive yourself as well as how others perceive your role. Clearly professional ambiguity and/or “failure-to-align” with your peers ( the PA community ) should be the last message you convey to others in your professional career dealings with all others.

 

Case in point, Physicians as a group & individually seem to understand this concept better than any other healthcare professionals. Why? Because in all these years, I have yet to see a doctor engage in this practice. And if they have any secondary terminal degrees or other professional designation, it’s always listed after their “MD” and not more than two or three as opposed to the “alphabet soup” seen in many kindred healthcare professionals.

Much like the old Biblical passage says in 1 Corinthians 13:11: “when I was a child, I spoke, I acted  & I  thought like a child, however, when I became a man, I put the ways of childhood behind me.” Shouldn’t  you put those prior careers or professional designations behind you; be truthful & proud of your new professional designation? Stand tall...always!

A Growing Intolerant View of Advance Practice Providers --so why is that?

       All relationships change or evolve over time. And for better or worse, that is a fact of life. Case in point, a good example of that is our very own inter-professional association with our physician colleagues; one which has undergone and continues to undergo some changes even today. Naturally many factors play into this situation.

      Clearly, speaking of factors one can see Advanced Practice Providers SOP ( scope of practice ) has been evolving too in recent years. Therefore, as time has progressed, one can see our interdependent association has lessened during these times. In fact, professionally speaking we are more autonomous these days than we were in the early days as practicing delegated clinicians. Evidence of this advancement can be seen in recently passed legislative updates nationwide. Full Practice Authority with NPs and Optimum Team Practices are the prime examples that come to mind when one sees the evolvement of our scope of practice, for both, NPs and PAs respectively.. 

But, this recognition has come with a price along with an increasing slanderous backlash trend from multiple physician associations and the very own physician community. Particularly the AMA being one of the most vocal & unsupportive organizations of all of them.

  So why is this phenomenon more noticeable these days to the advanced practice providers community?

  Simple, our past paternalistic association with our former paternalistic colleagues mindset has been slowly dismantled and eroded to the point that nowadays patient care is no longer physician-centric as it used to be in the old days. Much to their chagrin, the updated model of team-based medicine has emerged in many respects as more Advanced Practice Providers-friendly if not downright nursing-centric. Obviously, this industry inclusive move has drawn a wedge between physician and non-physician providers. The displacement of their past industry power has shaken the longstanding traditional hierarchical view of the antiquated system. Thus, apparently this subtle status displacement has intensified and fueled their resentment and professional insecurities to the point of openly disparaging and criticizing our quality patient care outcomes very openly. Hence, the daily misledia continues to inaccurately and @ times deceitfully advance biased stories. These half-truths of their irresponsible reporting at times subtlety cloaked in the form or the guise of patient safety concerns are fundamentally wrong when hypocritically shown to the medical consumer.

Sadly, this disturbing painted picture of sub-par care provided by APPs is nothing more than a negative discrediting rhetoric & projected/transferred professional insecurities of their own. 

A MEMO to all Toxic Physicians

 

  TO: to all Toxic Physicians

  FROM: All Non-physician Providers

  SUBJECT: Your Condescending Attitudinal Behavior

  DATES: Continually for the past Five Decades 

       It has been far too long that we have avoided this important discussion. One that's paramount to our working relationship and vital to the survivability of our strained relationship, both in and out of the OR.

       So let's clear the air...shall we. Please, allow me/us the opportunity to bring to your attention the root of the problem as succinctly as I/we possibly can make in a calm and reasoned manner while being free of any patient or work-related stressors. 

        Now that we have your undivided attention in this matter, we would like to point out your difficulty to relate professionally when you are sarcastic, condescending or plain rude when directing patient care activities. This outdated non-trusting paternalistic attitude & transactional behavior not creates tension and fosters animosity between you and the team of healthcare professionals but hospital administrators as well. We do realize the burden of responsibilities that rest on your shoulders are significant. However, pause and reflect for a moment on the fact that your unrecognized incivility will not only turn away your colleagues, & all other ancillary medical staff, but your patient & family as well. 

        So please, consider amending your ways by becoming  a more tolerant and inclusive provider. By graciously dealing and addressing this personality shortcoming  as best as you can you will find yourself more at ease being the "captain of the ship", making it again  a more enjoyable role in your career.

        It's time to discard this antiquated practice model and reap the benefits of inter-professional inclusivity and understanding. Implementing this new paradigm will be less taxing in all your dealings.

Greatly appreciated now and in the future,

The Healthcare team.

 

 

     

My Biggest Professional Fear

 

        This past year ( 2020 ) was quite a year, one of angst for many of us on many fronts given the domestic and worldwide challenges faced during the pandemic. From the political, to the economy, we saw the different repercussions play in our lives during these uncertain times.

        For some it was personal, for others it was professional.  Yet, we the PA Community (as a whole) continued experiencing professional stigmatization @ all levels. And even more so than ever before, based on recent widely seen publicized untruthful assertions by various physician groups about Advanced Practice Providers [APPs] incompetent or subpar medical care outcomes.

 Why are we so Stigmatized?

         As a PA, you well know how nondescript and misleading our professional title can be and it has been for the past five decades. It's very easy to see how we can be a blemished or devalued professional  group when there's a pervasive basic lack of understanding of our Scope of Practice and industry role. The constant repetition of skewed informational inaccuracies to medical consumers and industry stakeholders never ceases to amaze me even in  these days of the "disinformational age" as I like to call it. Plus, we continue being labeled  either overtly or subtlety as "doctors wannabes"   or more derogatorily as "medical school dropouts" in many physician circles/blogs seen nowadays.

        This negative view of our community stigmatizers even emboldens them to foster legislative professional advancement barriers under the guise of patient safety as proposed by the watchdog group called Physician for Patient protection. Obviously [ we ] being depicted as a dangerous, or poorly trained incompetent providers does nothing to engender confidence nor trust in the patient community. This systemic discriminatory labeling tactic creates not only barriers, but also, reduced likelihood of industry collaboration and acceptance of our brand by other non-physician stakeholders by simply planting mistruths; thus allowing them to cement their necessity of power outside their constituents. Easy to see their ultimate goal; stigmatization of an outside group or individual renders them powerless in the competitive marketplace.

Addressing The Industry Stigma--how to mitigate it?

        We as a community ( and individually) can & must create a positive mindful narrative even though we may have less industry support or financial partners advocating for our industry role. Every AAPA. State Chapter Organization, PA Specialty Organizations along with the AAPA should form a marketing coalition to educate all stakeholders and the industry once and for all of the benefits of our unique Brand. Anything short of such a coalition would not restore the perennial myopia when it comes to understanding our position.

        Such a concerted effort can educate influentially many in discarding or reversing their erroneous stereotypical views of us. One that basically would set forth all our contributing benefits to all the stakeholders we interact daily with... including some members of various divisive physician organizations  calling for our professional industry disenfranchisement by continually referring to us as lesser quality providers/care givers.

        The willingness to stand tall and speak up should take center stage when our voice or OTP is threatened. But more importantly we should strive to eradicate all and any anti-stigma efforts by bringing our contributory narrative into the forefront of every single media outlet in the country. 

        By establishing  a perennial continuum of visibility we will raise our stock and overcome their Medical Tribal Stigmatization...anything short of that will lead me to my biggest fear--stigmatization in perpetuity!